| "Ask
For More" reaffirms Pepsi's position as the brand for teens by offering
teenagers mix of attitude, style and passion and urging them to live
life to it's fullest.
To kickoff the
campaign, Pepsi is launching a commercial, titled "Ask For More."
The spot debuts an original song by the same title written and performed
by Janet and portrays the pop superstar as a modern-day "love goddess,"
spreading her divine love and positive energy. Building on the inspiration
she finds in the refreshing taste of Pepsi, Janet hopelessly falls
victim to her own powers when she meets the ultimate object of her
affection.
When asked why
she chose to work with Pepsi, Janet smiled and said, "Aside from
being associated with many amazing artists over the years, Pepsi
is very honest and passionate when it comes to spreading a positive
message like 'Ask For More'."
"When they approached
me with the 'Ask For More' idea, the first thing that came to mind
was love. Certainly, everyone wants to give and receive love, and
wanting more from live and love proved to be the ultimate inspiration
when writing this song," she added.
In addition
to the television spot, Pepsi will be giving consumers a change
to obtain the "exclusive" Ask For More track through an upcoming
instore promotion.
"The insight
for 'Ask For More' came straight from our consumers, and represents
their optimism and aspirations, "said JanJoris Keijzer, marketing
manager, PepsiCola Company. 'And, there is no one who embodies that
spirit more than Janet Jackson,' said JanJoris.
Ask for more
was filmed onlocation in Sidney, Australia, directed by Peter Smillie,
during the December leg of Janet's wildly successful 'Velvet Rope
Tour'.
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